From two-hour grocery delivery to telehealth visits, consumers have come to expect convenience, immediacy and personalization from everyday service providers.

Clinical trial patients are no exception. To execute truly patient-centric clinical trials requires a supply chain strategy that includes a wide variety of services, delivered seamlessly. In this article, Patty Murdock, Marken’s Senior Director of Global Patient Centric Services and Project Management, describes the components of a patient-centric supply chain ecosystem.